Don’t forget email

So much media space is given to social media that email marketing is often seen as so last decade. Email, like all aspects of online marketing as evolved far beyond the realm of bulk email newsletters.

You never know from where your next sale or business lead will originate. Using everyday email to not only enhance your brand but to engage with your customers, generate leads, assess customer satisfaction are just some of the applications that can transform businesses.

Imagine being able to segment the branding and messages on your emails based on whether the recipient was an existing customer or a potential new customer. The marketing message would differ. For an existing customer you may want to alert them to a new product, advise of upgrades or recent media coverage. For new customers the message would be why your company is different, sell your services as a whole.

You can embed links and images that showcase your social media, your shopping cart, your products or catalogue. Plus a live RSS feed can be streamed into every email you send so your latest blog headlines, media coverage or press releases are streamed automatically.

Plus add a layer of reporting over the top of this that alerts you went a customer as interacted with the information you are showcasing. That's powerful stuff.

And you're thinking this is just for big businesses and really expensive. That's the kicker, its affordable for every size of business from sole traders through to multi-national corporations. Who's using it? Harrods, Virgin Mobile (UK), Manchester United, Clarins, Loreal, Vodafone, Siemens, AVIS. In Australia business large and small from some Telstra shops through to boutique accommodation providers like Vineyard Cottages and well, me.

All this and more is possible with Branded Everyday Email from Rocketseed. To explain more, watch this 1 minute video that showcases some of the very simple applications of this technology.

How would it work for you?

Here's just some ideas:

1. Real Estate – agents can have their emails branded with their agency, have an animated showcase of hot properties, this week’s auctions and their personal details including photo on every email sent.
2. Accommodation & restaurants – promote seasonal specials, Book now, links to the latest menu, encourage sign up to bulk email
3. Recruiters – promote jobs on offers and the recruitment services from every consultant.
4. Travel – agents can promote latest special offers, tailor messages to existing customers
5. Retailers – embed the latest catalogue offers i
6. Sports – Large sports teams can provide everyday email to their fans, so that their personal email is branded as a fan of the team. Fulham United Football Club in the UK provides this to their fans.
7. IT & software – promote whitepapers, upgrades, new products via every company email
8. Automotive – promote new models, car of the month, financing and special deals from every email from the manufacturer to their resellers and the car sales team to their customers
9. Financial services – Frontline branch and call centre staff can provide links to further relevant products and also do instant surveys (Rate my customer service) from every email they send
10. Media – have an RSS feed of the latest headlines from the publication being sent with every email from every staff member – journalist or not. Plus have a link to the advertising/sponsorship information on site, have the click alert for that link go to the Ad Sales team.

Intrigued? Email me.


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